The Local Organising Committee (LOC) for the Netball World Cup Sydney 2027 (NWC2027) has appointed Special Event Merchandising (SEM) as the Official Licensing & Retail Supplier for the tournament.
Australian-owned and operated, SEM have been leaders in their field for over 30 years where they work with sporting organisations and marquee global events such as the Australian Formula 1 Grand Prix™ to create and deliver licensed merchandise and retail programs.
This partnership will see SEM design and develop the official NWC2027 merchandise range, oversee the selection and management of licensees and retailers, operate the sales and distribution of product, along with managing a bespoke online store and tournament-time merchandise outlets.
Speaking on the news, John Nicholl, General Manager – Revenue and Experience, NWC2027 LOC said: “We are very much looking forward to working with Special Event Merchandising on producing a fan-focused merchandise range that is befitting of next year’s Netball World Cup.
“The Netball World Cup Sydney 2027™ has such a striking and purpose-led brand, which we can see translating into a highly impactful and sought after retail range for fans to access irrespective of their location in the world.
“Desirability, sustainability, affordability and quality are all important elements to the Local Organising Committee when developing the merchandise range for the tournament, where we can’t wait to get started on designing the retail range with Special Event Merchandising.”
The 17th edition of the NWC is set to be a thrilling showcase featuring 16 netball nations competing in 64 matches over 12 days from 25th August to 5th September 2027.
To be staged in Sydney, the tournament will celebrate netball as more than a game, elevate the fan experience and build a meaningful legacy for the sport that inspires pride and passion long after the final whistle.
Stuart Forder, Managing Director, SEM added: “Special Event Merchandising are incredibly proud to be appointed as the Official Licensing & Retail Partner for Netball World Cup Sydney 2027™. This is a landmark event for global netball and a defining moment for the sport in Australia, and we look forward to contributing this legacy.
“Our focus is on creating a merchandise program that truly celebrates the athletes, the fans, and the energy of the tournament — combining world class design, sustainable practices, and a seamless retail experience across venues and digital channels, with customer experience at the heart of each interaction.
“We look forward to working closely with the Local Organising Committee and World Netball to deliver a range that fans are proud to wear, collect and remember long after the final whistle.”
The NWC2027 LOC will start the roll-out of the tournament merchandise range from late 2026.
For now, fans and interested parties wanting to receive the latest news and information about the NWC2027 including the draw and schedule, venue details, ticketing, corporate hospitality, tour packages and fan merchandise should sign up today at www.nwc2027.com.
Fans should also follow @NetballWorldCup, on Facebook and Instagram and @WorldNetball on TikTok for all the latest content.