England Netball unveils its new 10-year ‘Adventure Strategy’

World Netball Member, England Netball, has unveiled a new 10-year ‘Adventure Strategy’.

The bold and vibrant strategy sees the governing body for netball in England share its purpose-led ambition for the game to build on the momentum the sport has seen in recent years.

Starting with making netball ‘a game for life’, the governing body also plans to reach five other ‘destinations’ in the next decade, which are all centred around their purpose: ‘to lead a movement on and beyond the court’.

The strategy is supported by a bold new look for England Netball, with a new brand identity and logo.

Speaking on their announcement Fran Connolly, CEO of England Netball, said: “This is an exciting day for the organisation as we launch our new ‘Adventure Strategy’, which is driven by a clear and unwavering purpose to inspire growth across the whole sport.

“Going into next year, a year like no other for netball in this country, we will not only be preparing to defend our Commonwealth Games Gold on home soil, but we will also begin to accelerate this ambitious and game changing plan for the sport for the next decade and beyond.

“It is our goal that by 2031 netball in England offers a true game for life, with an offer for all communities supported at every life stage and every life age, to be the sport of choice for women and girls for years to come.

“We also want to see the professional environments and structures in place in the elite game to top the world rankings in every sense and provide many more careers in the sport.

“We have taken learnings from the last decade to inform the next, and I want to thank the Netball Family for helping to co-create our adventure, with each and every element of the strategy rooted in feedback and insight from our communities.”

To view England Netball’s new strategic plan and find out more about their new brand identity, click here.

Congratulations to our Members on their #NewAdventure.