World Netball (WN), Netball Australia (NA), and the Local Organising Committee (LOC) of the Netball World Cup Sydney 2027™ (NWC2027) have revealed Brace Yourself – a bold and contemporary brand identity for the WN’s pinnacle event, designed to move netball into the future for the next generation of fans, players and partners.
NWC2027 will celebrate netball as more than a game, elevate the fan experience and build a meaningful legacy for the sport that inspires pride and passion long after the final whistle.
The NWC2027 will be impossible to ignore with fans invited to Brace Yourself.
In celebrating Two Years to Go until the Final of the NWC2027 is contested in Sydney, on Sunday 5th September 2027, the brand identity made its public debut at an event held at Sydney’s Circular Quay, the vibrant heart of the iconic Harbour.
The brand was unveiled with current international netballers Sunday Aryang, Kate Moloney and Liz Watson (Australia), Shimona Jok (Jamaica) and Mary Cholhok (Uganda), representing a cohort of athletes that continue to raise the bar globally which is seeing netball go from strength to strength.
Upon unveiling the brand identity for the 2027 edition, Dame Liz Nicholl DBE, President of World Netball, said: “I am thrilled to see the branding of the Netball World Cup Sydney 2027 come to life, in such a bold, vibrant, unmissable way.
“At World Netball we are on a mission to grow our reach, revenue and capacity, by driving game development and the worldwide delivery of a portfolio of thrilling world-class events.
“The Netball World Cup is the pinnacle of this, and the Netball World Cup Sydney 2027 brand launch clearly shows the Local Organising Committee’s intentions to achieve our mission, by creating an event designed to move netball into the future.
“Brace Yourself.”
Central to the brand is “COUNTRY CALLS” – a collaboration between artist Ginny Jones, a proud Gomeroi and Kooma woman, and Australia’s leading First Nations creative agency YarnnUp Collective.
With words woven through the composition as a reminder that this tournament will be bigger than any game, COUNTRY CALLS is where culture meets court.
Electric pinks and vibrant oranges spark against deep foundations – a visual identity that’s unmistakably Sydney, unmistakably alive.
Speaking on designing the artwork, Jones said: “To be able to draw on my love for a sport that brought my family together and also the First Nations community, I’m really proud.
“There’s something magical about netball: the precision of a perfect pass, the split-second decisions, the way seven players move as one unit down the court.
“When people see this artwork, I want them to feel that electric energy of game day – the crowd, the tension of a tied score, the pure joy when your team clicks.
“That’s what COUNTRY CALLS is all about – celebrating how netball connects us all and inviting the world to experience that magic on Wangal land.”
The NWC2027, which will be the 17th edition of the tournament, is set to be a thrilling showcase of top netball nations competing in 64 matches over 12 days from 25th August – 5th September 2027.
In a move away from the 2015 event hosted by Sydney, all matches at the NWC2027 will be played in one venue, and on one court at Sydney Olympic Park.
This will allow for enhanced broadcast production, event presentation and fan experience to occur, whilst also giving all players an equal opportunity to play in the biggest and best venue.
Liz Ellis OA, Chair of NWC2027 LOC and NA said: “We’re bringing netball to the world in a bigger and more innovative way than ever before.
“New and existing fans both here in Australia and across the globe are only two years away from seeing some of the most skilful, marketable and competitive female athletes in the world fight it out for netball’s ultimate prize.
“Together with our Federal Government, NSW Government and commercial partners we are going to elevate this experience at every level so we can show the world just how Australia does major international events in the green and gold decade.
“Everyone is going to want a piece of this action.”
To view the full launch video, visit the NWC2027 website.
Fans and interested parties wanting to receive the news and information about the NWC2027 including the Draw and Schedule, venue details, ticketing, corporate hospitality and tour packages should sign up today at www.nwc2027.com.
Fans should also follow @NetballWorldCup, on Facebook and Instagram and @WorldNetball on TikTok for all the latest content.