Pumpjack Dataworks, creators of proprietary Customer Data Platform Technology that uniquely unifies and values rightsholders’ fan data to drive new revenue opportunities, has today announced World Netball, the world governing body for netball, as the latest addition to their growing global client roster.
The multi-year agreement will see Pumpjack work with World Netball to help deliver their Grow Strategy, which sets out to increase the global participation, reach, revenue and capacity of netball by developing a greater understanding of their global audience, implementing strategies to significantly increase their known user data and consequently increasing commercial value to the organisation and its partners.
Pumpjack will use the upcoming Vitality Netball World Cup 2023 (VNWC2023), taking place at the Cape Town International Convention Centre from the 28th July until the 6th August 2023, as a catalyst to driving World Netball’s data acquisition and valuation strategy.
Nick Goggans, Co-Founder and CEO of Pumpjack Dataworks, said: “As we continue to grow our client base globally, it is hugely exciting to be adding World Netball to our family of clients. Pumpjack exists to increase the value of our clients’ businesses through realising the transactional, commercial and asset value of the data they own – or should own.
“World Netball is a significantly forward-thinking organisation, and we are excited to be working with them to deliver their future growth objectives.”
Clare Briegal, CEO of World Netball, said: “Increasing the reach of netball is a key part of World Netball’s Strategic Plan and through our partnership with Pumpjack Dataworks we’ll be able to understand and scale our audience to help achieve this.
“We look forward to working together on a data acquisition strategy to build value for our Commercial Partners, Members and Regional Federations, with a particular focus on the upcoming Vitality Netball World Cup 2023 in Cape Town.”
